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When you evaluate the activation of a paid advertising campaign called PPC on Google, the point on which you focus is that of the cost of the Adwords campaign.
With a good knowledge of business economics, the focus should not be so much on the total expenditure generated by the campaign, but rather consider the return on investment obtained.
Which type of contract to choose? There is no one better than the others but it depends more on the sector, the product or service, the campaign, your total budget and of course the length of the service.
• PPC: or cost per click. The service corresponds to a maximum amount that you are willing to pay for each click on your ad activated by one of our chosen keywords.
PPC
• CPM: if you choose this method you will no longer pay for single clicks, but you will pay the cost of the service per thousand views of your ad.
CPM
“• CPA: This service is perhaps the most complex and means cost per acquisition. You will pay only on ad clicks that have then had a relevant action on the site visited, such as requesting a quote or an online purchase.
CPA
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